MAISON DU VIN WINE BRANDING
OFF-PISTE WINES | UK
OFF-PISTE WINES | UK
Opening the door to accessible
French wine
French wine
The French wine category can be, at best, a bit daunting and stuffy, and at worst inaccessible for newer wine drinkers. For the newest introduction to their portfolio, Off-Piste Wines came to us wanting to challenge this notion with an accessible, simple house of French wines that still oozed sophistication and high quality for the French wine connoisseurs, but didn’t put off younger New World wine drinkers.
We created not just a set of labels, but a Maison Du Vin brand that paired classic and modern cues with an edge of playful personality. Taking the idea of ‘home’ and unlocking great French wines, we created a bold but elegant logo, using the keyhole to emphasise the brand ethos.
We also created bespoke illustrations for each wine which give a nod to the region and sit on a window device, allowing you to look into the home of this wine. This creates a brand full of movement and taste appeal, but with a clear, clean layout to simplify information.
